Pure silliness, but I love it.
The Rita award is the most prominent award given in the Romance genre. It is awarded annually at the Romance Writers of America conference, which happens in late July/early August this year in San Francisco. (It's kind of like the Hugo award, for you science fiction/fantasy fans.)
The finalists in the Contemporary Single Title category decided to put together a trash-talking video. Kind of funny to see Romance writers trying to talk tough.