Interesting take on blogs and journalism

I saw this article on the BBC -- Down with blogs... so here's another -- and I thought it was an interesting perspective on the relationship between blogging and journalism.

I found this quote from journalist Jeff Jarvis about how blogs can work in tandem with traditional reporting to be particularly interesting:

"The lesson we in the media have learned from the web and blogs is that the highest virtue of the media is transparency," he says. "We used to think it was objectivity, even though being objective is a really hard thing to prove because we're all humans. But we thought in journalism that it was our job to deliver the truth, when in fact it's our job to let the audience decide what's true.

"Part of that is that the public has a perfect right to see the process and that's why transparency is important."